If you're already on a daily green powder, you're ahead of most people. But the odds are good that what you're missing matters more than what you're getting.

AG1, IM8, Huel Greens, Bryan Johnson’s Blueprint all sell the same idea: pour 75 to 90 ingredients into one scoop, charge €87 to €140 a month, and let the ingredient count do the talking. The math is the problem. The first few heavy-hitters use most of the powder. The rest are trace amounts. That is why most people take it for months and feel nothing. And it is why so many end up stacking creatine, B12, magnesium and D3 separately on top of a €87 subscription.

Seven reasons a new pattern is emerging: one scoop of Longevity Complete a day. 24 clinically dosed actives. Every milligram on the label. Under 2 euros a day.